With an initial London pedigree over several decades, DYNAMIQUE BRAND ADVISORY develops CREATIVE INTELLIGENCE systems for top performing businesses. The Anglo-Kiwi enterprise - Ross-on-Wye - UK and Levin - NZ has had a presence in New Zealand since 2002.

GUY DOBSON, MANAGING DIRECTOR/FOUNDER. BRANDS - DYNAMIQUE ASSOCIATES AND DYNAMIQUE

WHERE IT ALL BEGAN - LONDON - the firm developed a niche market position helping clients upskill their staff with pragmatic business performance market practice and process systems. Historically, banks used to give staff their bank manual and told to find a “quiet spot” to read and digest so you can start being effective as from next Monday! All part of staff induction systems for newbies and those professionals joining asset management from other disciplines. Unfortunately some institutions still do this but in digital format. Luckily for them we were able to help them out making the induction and on-going skills development that much more engaging and therefore, effective.

Drawing on years of capital market experience and intuitive research a portfolio of business performance systems were developed. See TAB PRODUCTS AND SERVICES for details.

Over the years, Dynamique has been most fortunate in having a highly supportive excellent range of clients such as BNP Paribas, Booster AM, CAANZ, Citibank, ING, M&G Investment Management, Gartmore Investment Management, Insight Investment, Kiwibank, Lloyds Private Bank, Merrill Lynch HSBC Wealth Management, NAB Investment Services UK and NZ, NZX, Reserve Bank of New Zealand, Royal Trust/RBC, Westpac, WorldInvest AM to name but a few!

OVER THE YEARS - Following articles have been published: -

Marketing Risk & Risk Mitigating Tools (Journal of Financial Advice, Australasia)

So, what’s all the fuss about short selling? (Journal of Financial Advice, Australasia)

Role of Custodian in Derivatives (Derivates, Use Trading and Regulation Journal)

International Securities Lending and Cash Management (The Journal UK)

Accounting for Derivatives (Global Investor magazine)

OVER THE YEARS - Following workshops presented in NZ, UK, and US: -

Fund Management Contemporary Unit Pricing, Wellington.

Fund Management Non-Investment Risk, Wellington.

Central Bank Operational Risk for Central Banks (FSG), Wellington.

Global ETFs/ NZX SmartShares 3 master class sessions, Wellington.

Global Custody Performance Workshops, Wellington.

Global Custody the Rules of Engagement, Wellington.

Financial Advisers Global Regulation & Risk(x12)-various locations around NZ.

Global Custody Delivering Market Leading Investor Services, Wellington.

Global Custody Investor Services Risk Challenge, Wellington.

Bank Treasury Operational Risk, Wellington.

Global Custody Operational Risk, Wellington.

Domestic Custody Operational Risk, Auckland.

Fund Management Using Derivatives for Hedging & Risk Mgmt. London.

Export Finance for Senior Managers, Auckland.

Tech. firm - Euro Impact on investment portfolios, Connecticut and London.

Global Transaction Services Introduction to Derivatives, London.

OVER THE YEARS - Lawyers, Chartered Accountants & Financial Advisor Training Webinars: -

Global Business Risk - Special Interest Group.

Sustainable Income and the True Cost of Investing in Funds.

World of Exchange Traded Funds.

Challenges Facing Boutique Fund Managers and New Zealand’s Primary Industries.

NZ’s State-Owned Enterprises “One Down, Two to go and one Drop Out”,

Global Risk Challenges & Financial Market Regulation “A Curate’s Egg”,

Interests: Gentle Harrier jogging, blogging, movies and sailing. Updated September 2026